skincare in your 30s

Time to turn up the dial on anti-ageing solutions

The Skin Situation

In your 30's, you’ll begin to notice your skin doesn’t bounce back quite the way it used to. Poor sleep and diet habits show up quickly and wrinkles become more prominent. Skin cell turnover and collagen continues to slow down and you may begin to deal with hyperpigmentation.

Skin may be drier than in your 20's. Its a smart time to use ingredients and products designed to rejuvenate and target skin ageing issues.


  • Hormonal changes and the natural ageing process results in hyperpigmentation; brown patches that often occur on the forehead, cheeks and chin.
  • Increased fine lines around the delicate eye area.
  • Dehydration can lead to a dull looking complexion.


1. Vitamin C- Boost your glow with vitamin C, this skin saver targets free radicals which prematurely age your skin. It will also brighten skin, lightening the look of hyperpigmentation and tackle fine lines. Serums are a potent way to deliver vitamin C as they have the ability to penetrate deeply into the skin.


2. Regular exfoliation - Keep those exfoliation sessions regular!

With a slower rate of cell turnover in your 30's, your skin needs a hand sloughing away those dead cells from the surface to reveal a fresher complexion beneath.

Here's some great natural options:

In your 30's we recommend:

👉 Nephelium Renew 1

This is a highly concentrated skin radiance booster.

With the texture of a lotion, this active serum contains effective nutrients from patented Nepheline botanical extract to boost younger looking appearance.

The nutrients are a combination of western and eastern medicinal herbs, some of which have been used for centuries such as Jujube fruit, a well known medicinal herb used in Chinese therapeutic treatments to target dry skin, fine lines and redness.

✔️ Clinically tested extracts that smooth fine lines, skin tightened after 28 days of use (2% concentration).


How to use it:

After cleansing, apply a few drops onto face and massage in circular motion. Use day and night for deep renewal action while you sleep.

👉 Fresh Waters Renew Fасе Serum Oil

Rich in antioxidants and rapidly absorbed, this is a highly concentrated ѕkin serum full of natural plant based active ingredients ideal for maturing skin in your 30's.

✔️ Contains Sea Buckthorn CO2 Oil with protein building amino acids, vitamins B1, B2, K, C, A, E, and folic acid, over 60 antioxidants, at least 20 minerals, and healthy fatty acids.

How to use it:

After cleansing, apply a few drops onto face and massage in circular motion after toner application. Use before bed time as the oil is deep orange, but won't stain.

Note: it may stain white pillowcases, so please use dark coloured pillowcase. The deep orange colour of the oil indicates its potency. Avoid other light coloured imitators - this is the real deal!

👉 Simply Detox Serum Gel

Simply Detox is a super clarifying serum in gel texture, formulated with 100% plant based ingredients. It has a dual purpose as a serum and a primer for your foundation application.

✔️ Our most popular product! Helps unclog pores, cleanse skin, and leave you with a smoother, brighter complexion.

How to use it:

After cleansing, apply 2 drops onto face and massage in circular motion. Use day and/or night for deep rejuvenation while you sleep. Night use is a must and if you like to use it in the day as a Primer before your foundation, that works too!

👉 Rosette Face Clay Mask

A powdered face mask made with French pink clay and infused with Vitamin C. A blend of red Illite clay and white Montmorillonite clay, the pink clay has a lovely softening effect.

✔️ Soothes sensitive and fragile skin, restores radiance to the complexion and has a healing effect.


How to use it:

After cleansing and exfoliation, put a teaspoon of powder into a mixing bowl. Add 2ml of water and/or Plum Love Beauty Oil and then mix the powder and water until a smooth consistency that can be applied onto face. Suits all skin types including sensitive, fragile and dull skins.r.